Louis vuitton brand began with light, sturdy trunks

At the opening party of a Vuitton store in Bangkok, the eagle-eyed Carcelle spotted a woman with close ties to the French government who was carrying a fake Louis Vuitton bag. He barked orders that she not be allowed inside. Carcelle has daringly pushed forward his own bold ideas.
Before deciding whether to open a new store, he makes it a rule to study the area and the people who frequent it. This is something he does incognito.
Carcelle is passionate, more than anything, about maintaining quality and a strong brand name.
Louis Vuitton operates 446 stores in 63 countries and regions, including 57 in Japan.
To achieve this goal, he strictly adheres to three principles handed down by the founder, Louis Vuitton: the products are to be made in the company's own factories; the products are to be sold at the company's own stores; and discounts are never given, either in the form of bargain sales or sales at outlet stores.
"This brand began with light, sturdy trunks. Our company was established by the first person to notice how travel could change people's lifestyles, and all we have done is to faithfully follow the founder's ideals," Carcelle said when asked about the secret of Louis Vuitton bags success.
The company recorded double-digit revenue growth last year despite the global financial crisis triggered by Lehman Brothers' collapse.
Given the industry's reputation for frequent changes of executives, Carcelle has been at the helm of Louis Vuitton, the core of the LVMH Moet Hennessy-Louis Vuitton Group, for an exceptionally long time.from http://www.us-luxuryhandbags.com/
"Japan is the toughest place in the world when it comes to (customers' expectations) for high-quality and innovation," Carcelle said in a recent interview. "Japan is also remarkable in the sense that its people have a traditional culture of understanding luxury goods."
He collaborated with Kyojiro Hata, who was then the president of LV handbags Japan.
Carcelle tested the waters by appointing young architects to design stores and introducing bar-like sales counters to display bags in customer-friendly fashion.
A model for his global strategy was Japan, where Louis vuitton handbags Japan, set up in 1981, had scored a success.
Carcelle, 61, became CEO in 1990, when Louis Vuitton was about to expand abroad amid intensifying takeover battles over Western luxury brands. 。